French flooring and sports surface producer Tarkett (Nanterre; www.tarkett.com) has announced its strategic plan and financial targets for the period 2017-2020. Financial objectives include raising net sales to EUR 3.5 bn by 2020, with approximately EUR 500m of additional sales coming from acquisitions. The group’s net revenues in 2015 were EUR 2.7 bn.

Its strategy is supported by four pillars: delivering outstanding customer experience; leading in design, innovation and sustainability; excelling in sales and operations; and creating additional value with acquisitions.

Tarkett said it aims to become the “easiest company to interact within the flooring industry”, acting as a “multi-specialist value-adding solutions partner” and seeking to provide a “hassle-free” service to customers at multiple locations. A robust IT structure and coordinated digital platforms are being built to support its ambitions. A continued focus will be kept on developing sustainable products and solutions, and offering personalised and interactive services.

Regarding sales and operations, Tarkett will pursue its quest for excellence based on its World Class Manufacturing programme, as well as best-in-class practices in its supply chain and sales force.

The French firm has acquired 20 companies since 2008 and will continue to implement its M&A strategy around three themes: extending its product portfolio, expanding into new geographies and realising cost synergies.

CEO Michel Giannuzzi said since its IPO in 2013, the group had delivered a very resilient financial performance despite headwinds in the CIS where it has retained its leading market position. He added that Tarkett’s strong cash flows will allow it to actively pursue selective external growth opportunities.