PLASTIC FANTASTIC
Driven to the bottom of the (plastic) bottle
By Andru Shively
The answers never lie at the bottom of the bottle, goes the warning… but what kind of bottle, exactly? ‘What happens, when you get to the bottom of old plastic bottles?’ asks German car manufacturer BMW in a recent advert, turning the tried-and-true axiom on its head – literally – in answering: ‘They end up at the top of your new BMW.’
The answers never lie at the bottom of the bottle, goes the warning… but what kind of bottle, exactly? ‘What happens, when you get to the bottom of old plastic bottles?’ asks German car manufacturer BMW in a recent advert, turning the tried-and-true axiom on its head – literally – in answering: ‘They end up at the top of your new BMW.’
 Here’s a headline: BMW tops up luxury with sustainability (Photo: BMW) |
According to the Munich-based company, the surface covering of the headliner in its new 7 Series model is made from recycled PET bottles. The carmaker says the recycled plastic already makes up some 20% of a new vehicle’s thermoplastic parts, with other components such as padding fabric, seats, floor mats, and floor coverings also containing the material, in addition to the headliner up above.
While we think such eco-features in colossal, baroque 2.5-tonne luxury saloons are great, we can’t help but also wonder: do we have to pay EUR 130,000 to sit under empty Coke bottles?
24.05.2024 Plasteurope.com [255333-0]
Published on 24.05.2024