BASF (Ludwigshafen / Germany; www.basf.com) said it has introduced the global “Valeras” brand for sustainable solutions products within its plastic additives portfolio. The slate includes additives that it says “bring a significant sustainability value to plastic applications by improving durability, saving energy, reducing emissions, and promoting biodiversity.”

The group said the move combines its long-time experience, innovative solutions and regulatory support with an aim to increase the sustainability of plastics along the entire polymer value chain. Over the course of 2021, it plans to expand the portfolio to include additive packages for mechanically recycled plastics and their applications.

With more than 100 experts and 5 competence centers worldwide, BASF said its plastic additives business is continuously evolving and already working on the development and introduction of new Valeras offerings. The German chemicals and plastics giant has also launched a website –www.plasticadditives.basf.com – that spotlights sustainability solutions and services. Along with relevant product data and further insights into best practices, the site also provides information on new technologies and innovations.

Thomas Kloster, president of performance chemicals, said, “The trend towards sustainability has been accelerating, driven by consumer demand and more stringent legislation. Our customers are facing increasing pressure regarding sustainable innovations and challenges of plastics recyclability.”

He added that the brand ”shows our broader ambition to establish a platform that covers all our additive solutions that contribute to the sustainability goals of our customers.”