Merger of subsidiaries into single entity / Expansion of recycling capacity planned at five French sites
French packaging group ExcelRise (Paris; www.excelrise.com) has merged its three subsidiaries Ceisa Packaging, Semo Packaging and XL Recycling into the single brand Reborn (www.rebornplastics.com).

The brand was initially the name for ExcelRise’s recycled PE film, R100, launched in 2017. Arthur Lepage, CEO of Reborn and ExcelRise, said it was obvious for the company to bring together three companies with the same goal.

Describing Reborn’s launch as a “milestone”, ExcelRise said the newly formed group aims to increase its volume of PE film recycling to 35,000 t/y by 2025. To achieve this, it plans to install six new recycling lines across its five sites in France (in Normandy, Vosges, Pyrenees, Center Val de Loire and Rhône-Alpes), produce 80% of its premium PE film from 100% recycled material by 2025, and become a supplier of high-quality recycled PE granules for other converters.

In addition, the company plans to increase its turnover from its current EUR 110m to EUR 120m in 2021, and to EUR 150m in 2025. At the moment, R100 recycled-content film represents sales of about EUR 10m, which Reborn hopes to raise to EUR 20m in 2021.

The company works with several major brand owners in Europe, including Danish brewery Carlsberg (Copenhagen; www.carlsberggroup.com), and has been operating in new countries such as Poland, Sweden and France since 2019, in addition to Switzerland and Denmark. Other customers in France and the Benelux countries include Belgian brewery Inbev (Anderlecht; www.ab-inbev.com), French bottled water brand Cristaline (www.sources-alma.com) and US soft drinks giant Coca-Cola (Atlanta, Georgia; www.coca-colacompany.com), which are all looking to expand their use of recycled film.

Reborn noted that for Carlsberg and Inbev, it manufactures plastic packaging from post-industrial consumer waste collected from their breweries, forming a virtuous production loop.

According to Reborn, of the 51m t/y of plastics on the market, 15m t are PE, which represents 30%. However, only 3% of PE is currently recycled, unlike PET, which represents 7% of the market but has a recycling rate of up to 60% in France and up to 90% in Germany.

Very little of PE is recycled compared with the overall plastic production even though it represents a very large part of it, Lepage said. “This is where Reborn wants to act: we want to give an impetus to a huge segment of the market that is just waiting to be upcycled.”
18.11.2020 Plasteurope.com [246343-0]
Published on 18.11.2020
ExcelRise: Verpackungs- und Recyclingfirmen neu gebündeltGerman version of this article...

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