Joint venture for reusable cups set up in Belgium
From left: Stijn De Meulemeester (Cup Concept Belgium), Gwendoline Hoornaert (Biopack Belgium) and Gerhard Bertsch (Cup Concept Germany) (Photo: Cup Concept)
Cup Concept Mehrwegsysteme (Sexau / Germany; has set up a joint venture with Biopack (Gistel / Belgium; The Belgian packaging dealer holds a 74% stake in the new JV. With German branches in Munich, Frankfurt, Cologne, Potsdam, Hannover and in Vienna / Austria, Cup Concept organises the storage and transport logistics as well as the washing service for reusable cups employed at major sporting events and concerts. The polycarbonate or polypropylene cups are produced by parent company Fries (Sulz / Austria;

Cup Concept currently generates sales of EUR 13m. A company spokesperson reported that the sales volume for Cup Concept Belgium is “in the seven-digit range.” In addition to Belgium, other expansion markets include Ireland, the Netherlands and Portugal.
06.02.2020 [244410-0]
Published on 06.02.2020
Cup Concept: Joint Venture in Belgien gegründetGerman version of this article...

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