German chemicals group opens flagship online store on Alibaba / E-commerce strategy extended into China
BASF (Ludwigshafen / Germany; is strengthening its presence on the leading Chinese online trading platform Alibaba (Hangzhou, Zhejiang; for direct distribution of BASF's products. This includes a number of polymeric materials. The German company announced the opening of a flagship store on the Alibaba e-commerce portal Here, 11m sellers offer goods to more than 120m registered users from small- to medium-sized businesses.

It is important to make offerings more accessible to customers in the rapidly growing Chinese market, BASF said. The online sale will complement the company's traditional sales channels.

Covestro is another player that has recently made a similar e-commerce step on see of 02.05.2018. Speciality chemicals group Clariant has also launched its flagship store, as part of its vision to become a "China Insider" see of 30.04.2018.
04.05.2018 [239655-0]
Published on 04.05.2018
Digitalisierung: BASF und Covestro auf Online-Plattform Ali BabaGerman version of this article...

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