A new use for water bottles made by Nestlé Waters (Paris / France; www.nestle-waters.com) was unveiled recently in Buxton / UK. At the town’s spring fair on 1 May, visitors and the local community were asked to recycle as many as possible of their used plastic bottles during the day. The results of their efforts can be seen in the town’s Cote Heath park, where Nestlé Waters has donated two benches made from the recycled plastic.

Stuart Foster, CEO of UK organisation Recycling of Used Plastics (Recoup, Peterborough; www.recoup.org), which hosted a stall at the fair with Nestlé Waters, said the benches were a fantastic example of the products that can be made from recycled plastics.

Head of communications at Nestlé Waters, Hayley Lloyd-House, commented, “We were delighted to have been able to work collaboratively with the community and Recoup to highlight the many benefits of recycling and the value of plastic which, if recycled, can go on to have many uses. We hope these benches will be enjoyed by the community and be a great reminder of the positive impact recycling can have for society and the planet.”

In a separate move, Nestlé Waters has launched a global campaign highlighting its “Pure Life” bottled water. The campaign, which includes new bottle and multipack packaging in a bid to improve collection rates of recyclable plastic, kicked off in the USA on 31 July 2017 and will be rolled out worldwide during 2018.

The French group said all its Pure Life bottles can be recycled and it had cut the amount of PET in the half-litre bottles by 40% since 2005. Nestlé Waters added that it was also one of the largest active firms in the US’ "How2Recycle" label programme, which is designed to help consumers understand how to recycle, with information prominently displayed on the packaging.