WINDOW MARKET
Despite crisis-related damper, emerging countries continue to drive sales / Market driven by dynamic construction business / 3.5% growth expected in 2010
Although the window market in emerging economies saw its impressive 20% growth rates decimated by the global economic downturn, these economies continue to fare better than their European counterparts. A new study by InterConnection (Vienna / Austria; www.interconnectionconsulting.com) has found that the window market in emerging economies grew at 2.1% in 2009. At 10%, China recorded the strongest growth in 2009.
Among the driving forces behind this market growth is the dynamic construction business in these countries, which the researchers say accounted for 86.4% of the window market in emerging countries in 2009. InterConnection points out that although the remediation segment in China continued to grow at 3.4% last year, it still commands a subordinate role due to the high number of new construction initiatives. In the future, the researchers say, remediation will play a bigger role, expected to reach 15% of China’s total window market by 2013.
In its study, InterConnection has found that the residential building segment accounts for more than 70% of the window market in Russia, Turkey and China. With regard to Russia, the researchers expect the market to grow at an average 11.4% until 2013. Turkey, too, likely will continue to see high growth rates, given existing residential building realities.
Overall, window prices continue to be much cheaper in emerging economies than in Europe. In this regard, InterConnection has found that a PVC window from emerging countries costs only one out of four ex factory compared with western Europe’s window market. And the contrast to eastern Europe also remains big “since a PVC window costs only 47.1% of the average eastern European price”, the researchers add.
At 47%, windows with PVC frames continue to dominate the market, with metal frames accounting for 44.3%. The latter option, Interconnection says, is particularly popular in China, which is why it predicts that these windows will see the strongest future growth.
The researcher expects the window market to grow at 3.5% in 2010. “Although there will be no growth rates of over 15%, an average increase of 11.4% in terms of value and an average increase of 6.3% in terms of quantity shows that the window markets in Russia, Turkey and China are still attractive for investment,” InterConnection wraps up.
Among the driving forces behind this market growth is the dynamic construction business in these countries, which the researchers say accounted for 86.4% of the window market in emerging countries in 2009. InterConnection points out that although the remediation segment in China continued to grow at 3.4% last year, it still commands a subordinate role due to the high number of new construction initiatives. In the future, the researchers say, remediation will play a bigger role, expected to reach 15% of China’s total window market by 2013.
In its study, InterConnection has found that the residential building segment accounts for more than 70% of the window market in Russia, Turkey and China. With regard to Russia, the researchers expect the market to grow at an average 11.4% until 2013. Turkey, too, likely will continue to see high growth rates, given existing residential building realities.
Overall, window prices continue to be much cheaper in emerging economies than in Europe. In this regard, InterConnection has found that a PVC window from emerging countries costs only one out of four ex factory compared with western Europe’s window market. And the contrast to eastern Europe also remains big “since a PVC window costs only 47.1% of the average eastern European price”, the researchers add.
At 47%, windows with PVC frames continue to dominate the market, with metal frames accounting for 44.3%. The latter option, Interconnection says, is particularly popular in China, which is why it predicts that these windows will see the strongest future growth.
The researcher expects the window market to grow at 3.5% in 2010. “Although there will be no growth rates of over 15%, an average increase of 11.4% in terms of value and an average increase of 6.3% in terms of quantity shows that the window markets in Russia, Turkey and China are still attractive for investment,” InterConnection wraps up.
03.12.2010 Plasteurope.com [217936-0]
Published on 03.12.2010