Humans and pineapples share the same fate: too much sun is not good for either. Anyone who has ever fallen asleep on a beach lounger and woken up a red lobster knows the pain. The prickly southern fruit, much like humans, is also susceptible to sunburn. If it sizzles outdoors for too long, it turns pale grey, becomes inedible and thus unmarketable.

While the pineapples are still young, resourceful agricultural engineers give them a protective plastic collar that shields them from Helios’ harmful rays, without hindering their photosynthesis.

Wouldn’t such a plastic funnel also make an elegant sun-protection accessory for fashion-conscious, fancy tourists in Bali or St. Tropez?