US film legend Lauren Bacall once said, "A woman is not complete without a man. But where do you find a man – a real man – these days?" Apparently, the answer is in Bulgaria where real men eat yogurt from specially designed plastic containers. Yes, for the unenlightened out there, websites such as www.askmen.com and initiatives in the US – the RealMan Campaign – exist online to help men and women over the world understand what it means to be a real man. If only they had known it was as easy as defining the products they eat and the packaging used to sell them. Or simply by taking a trip to Bulgaria and observing the men who purchase the special yogurt.

It seems a well-known European producer of yogurt has teamed up with a European packager to create a brand which inside and outside appeals to males. Launched in summer of 2013, the high fat content, thick consistency product has been given a "masculine packaging design" and has proven so successful that the developers are planning to expand to other markets.

Certainly there will be curious women across Europe and beyond eagerly anticipating the availability of the manly food in their respective markets so they can discover who the real men in their hometowns are...