DANONE
Food giant joins Ellen MacArthur Foundation / Promoting the circular economy
Danone will strengthen its efforts to transition its brands toward a circular economy (Photo: Danone) |
France-based food giant Danone (Paris; www.danone.com) has become the ninth global partner of the Ellen MacArthur Foundation (Cowes, Isle of Wight / UK; www.ellenmacarthurfoundation.org), at the same time joining the foundation’s “New Plastics Economy Initiative” (www.newplasticseconomy.org). The company said it signed up for the three year-project to support the principles of the circular economy inside and outside the organisation, describing the move as “an important step” towards its goal of producing quality products that preserve natural resource cycles, while also enabling future growth for the business.
Along with generating widespread understanding of the circular economy, Danone said its work with the foundation will be aimed at driving behavioural change in an effort to transition its brands toward a circular economy. Within the plastics initiative, it said it wants to leverage cross-sector collaboration to rethink and redesign the future of plastics, starting with packaging. This will contribute to its own efforts to co-build the circular economy of packaging, by sourcing regenerative materials and creating a second life for all plastics, as outlined in its packaging policy released in November 2016, the company added.
At its launch last year, the plastics initiative brought together 40 global industry leaders, as well as a number of cities, who are working to design a plastics system grounded in circular economy principles. The initial core partners were Amcor (Hawthorn / Australia; www.amcor.com), Mars (Dranesville, Virginia / USA; www.mars.com) and Unilever (Englewood Cliffs, New Jersey / USA; www.unilever.com) – see Plasteurope.com of 01.06.2016.
Last month, Austrian polyolefins giant Borealis (Vienna; www.borealisgroup.com) announced it had “become the first prime plastics producer to join the New Plastics Economy initiative.” Commenting on the latest company to join, the initiative’s founder, Ellen MacArthur, said: “We are delighted to welcome Danone to share our vision of system-wide change towards a more circular economy. As one of the world’s leading food companies, Danone brings a wealth of knowledge and expertise of a sector which is critically important, and we will work together to help develop solutions that increasingly decouple production from the consumption of finite resources.”
Along with generating widespread understanding of the circular economy, Danone said its work with the foundation will be aimed at driving behavioural change in an effort to transition its brands toward a circular economy. Within the plastics initiative, it said it wants to leverage cross-sector collaboration to rethink and redesign the future of plastics, starting with packaging. This will contribute to its own efforts to co-build the circular economy of packaging, by sourcing regenerative materials and creating a second life for all plastics, as outlined in its packaging policy released in November 2016, the company added.
At its launch last year, the plastics initiative brought together 40 global industry leaders, as well as a number of cities, who are working to design a plastics system grounded in circular economy principles. The initial core partners were Amcor (Hawthorn / Australia; www.amcor.com), Mars (Dranesville, Virginia / USA; www.mars.com) and Unilever (Englewood Cliffs, New Jersey / USA; www.unilever.com) – see Plasteurope.com of 01.06.2016.
Last month, Austrian polyolefins giant Borealis (Vienna; www.borealisgroup.com) announced it had “become the first prime plastics producer to join the New Plastics Economy initiative.” Commenting on the latest company to join, the initiative’s founder, Ellen MacArthur, said: “We are delighted to welcome Danone to share our vision of system-wide change towards a more circular economy. As one of the world’s leading food companies, Danone brings a wealth of knowledge and expertise of a sector which is critically important, and we will work together to help develop solutions that increasingly decouple production from the consumption of finite resources.”
19.01.2017 Plasteurope.com [235981-0]
Published on 19.01.2017