CIRCULAR ECONOMY
US sporting goods manufacturer Nike joins the Ellen MacArthur Foundation as a "Global Partner" / Sustainable design supports transition to a circular economy
US sporting goods giant Nike (Beaverton, Oregon; www.nike.com) has become the latest company to join the Ellen MacArthur Foundation (Cowes, Isle of Wight / UK; www.ellenmacarthurfoundation.org) as a "Global Partner"". This, the company said, demonstrates its "commitment to become a key player in the network of organisations supporting the transition to a circular economy.” The foundation’s declared purpose is to “work with business, governments and academia to build a framework for an economy that is both restorative and regenerative by design.”
As one of the world’s biggest sporting goods manufacturers, Nike said its two core principles of design and innovation bring about circularity as they address the overall impact, use of water, reuse of by-products and the impact of materials and processes involved in production. “Sustainable innovation is an engine for our future growth and a catalyst for revolutionising the way we do business," said Hannah Jones, the company’s chief sustainability officer. As part of its growth strategy, she said, Nike has set a vision for a low-carbon, closed-loop future and fundamentally believes the transition from linear to circular business models will accelerate the development of performance products for athletes.
The foundation’s Global Partners and "Core Funding Partners" support the development of its core programmes including the CE100 membership programme, recently launched in Brazil as well as the US. In the early stages of the partnership, the foundation works together with companies to define specific projects that will deliver value to all parties, said Nik Engineer, Global Partner Lead.
At this year's World Economic Forum (WEF) in Davos / Switzerland Ellen MacArthur released the study "The New Plastics Economy: Rethinking the future of plastics” as a milestone in the circular economy discussion (see Plasteurope.com of 09.02.2016).
As one of the world’s biggest sporting goods manufacturers, Nike said its two core principles of design and innovation bring about circularity as they address the overall impact, use of water, reuse of by-products and the impact of materials and processes involved in production. “Sustainable innovation is an engine for our future growth and a catalyst for revolutionising the way we do business," said Hannah Jones, the company’s chief sustainability officer. As part of its growth strategy, she said, Nike has set a vision for a low-carbon, closed-loop future and fundamentally believes the transition from linear to circular business models will accelerate the development of performance products for athletes.
The foundation’s Global Partners and "Core Funding Partners" support the development of its core programmes including the CE100 membership programme, recently launched in Brazil as well as the US. In the early stages of the partnership, the foundation works together with companies to define specific projects that will deliver value to all parties, said Nik Engineer, Global Partner Lead.
At this year's World Economic Forum (WEF) in Davos / Switzerland Ellen MacArthur released the study "The New Plastics Economy: Rethinking the future of plastics” as a milestone in the circular economy discussion (see Plasteurope.com of 09.02.2016).
24.05.2016 Plasteurope.com [234115-0]
Published on 24.05.2016