Bayer MaterialScience (BMS, Leverkusen / Germany; www.bayermaterialscience.com) has brought the whole of its polyurethane systems business under the "BaySystems" umbrella brand. The change affects the company´s existing product brands in the segment and the global network of polyurethane system houses which was brought under the new brand a year ago. Historically, the business used a range of individual product brands and logos. This is being replaced by the BaySystems umbrella brand. However, well-known brands such as "Bayfit", "Baydur" and "Multitec" will be retained under this umbrella.

BMS said that through launching the new brand, it is creating a "global seal of quality" for products and services which will be consistent throughout the world. Ralf Güther, head of branding and external communication in the polyurethanes business unit said: "No matter where a customer is located, whether they are a small or a large company, a specialist or an all-round supplier", they will benefit from the BaySystems brand.