UK RECYCLING
Consortium sets up four-month trial for plastic trigger tops / Aims to change consumer behaviour
 Trigger top recycling in Somerset (Photo: LRS) |
A cross-sector consortium is establishing a plastics recycling trial in the UK. LRS Consultancy (London / UK; www.lrsconsultancy.com) is partnering Febreze, a company brand of Procter & Gamble (P&G, Cincinnati, Ohio / USA; www.pg.com), supermarket chain Tesco UK (Cheshunt; www.tescoplc.com), TerraCycle (Perivale, Middlesex; www.terracycle.co.uk), and the Somerset Waste Partnership and Gloucestershire Joint Waste Team. The project is funded by non-profit organisation WRAP (Banbury / UK; www.wrap.org.uk) and P&G as part of the Courtauld Commitment 3, a voluntary agreement aimed at improving resource efficiency and reducing waste within the UK grocery sector.
From December 2014 to March 2015, people living in the UK counties of Somerset and Gloucestershire can participate in a trial to separate and recycle the trigger tops and flip caps from plastic bottles at 11 Tesco stores and recycling centres. Trigger tops that allow the product to be sprayed are made from different types of plastic than the bottle and often contain a metal spring and ball bearing which should be separated for recycling.
Febreze products are being used in communications material and P&G will use its marketing channels to engage the public. Tesco will promote the trial throughout the stores and provide “community champions” to give customers more information.
Dee Moloney, managing director of LRS Consultancy, said: “We know non-drinks plastics bottles, like Febreze and Fairy, are often ‘forgotten’ when recycling at home. By collaborating with large corporates and brands, we are looking to see if this will help influence consumer recycling behaviour.”
Another part of the trial includes the Air and Home Care Brigade, a recycling fundraising initiative from Febreze and TerraCycle which encourages the community to raise money for local groups, schools and charities from collecting trigger tops, flip caps and plastic packaging such as air fresheners and flexible packs for home cleaning wipes.
From December 2014 to March 2015, people living in the UK counties of Somerset and Gloucestershire can participate in a trial to separate and recycle the trigger tops and flip caps from plastic bottles at 11 Tesco stores and recycling centres. Trigger tops that allow the product to be sprayed are made from different types of plastic than the bottle and often contain a metal spring and ball bearing which should be separated for recycling.
Febreze products are being used in communications material and P&G will use its marketing channels to engage the public. Tesco will promote the trial throughout the stores and provide “community champions” to give customers more information.
Dee Moloney, managing director of LRS Consultancy, said: “We know non-drinks plastics bottles, like Febreze and Fairy, are often ‘forgotten’ when recycling at home. By collaborating with large corporates and brands, we are looking to see if this will help influence consumer recycling behaviour.”
Another part of the trial includes the Air and Home Care Brigade, a recycling fundraising initiative from Febreze and TerraCycle which encourages the community to raise money for local groups, schools and charities from collecting trigger tops, flip caps and plastic packaging such as air fresheners and flexible packs for home cleaning wipes.
10.12.2014 Plasteurope.com [229948-0]
Published on 10.12.2014