RPC
Casserole-style tray developed for French ready meal company
UK packaging group RPC (Rushden; www.rpc-group.com) is supplying a new thermoformed barrier plastic tray in the style of a casserole dish for the launch of a range of "country-style" recipes by leading French ready meal producer Gendreau Group and its subsidiary VIF. The casserole meals will be sold under the La Cuisine d’Océane name which is the second largest French ready meal brand in the microwaveable tray sector.
RPC Bebo Plastik led the six-month development project in which EUR 100,000 was invested. The dual-coloured trays consist of a multilayer PP/EVOH/PP structure to give the product an extended ambient shelf life of 12 months, and have been designed with a red exterior and black interior to further mimic the look of a casserole dish. The capacity of the trays is 350g, bigger than the market standard of 300g, so as to provide a larger, family-size portion.
Nicolas Grange, area sales manager for RPC Barrier Containers, commented: “The containers are a very good example of the innovative styles of plastic packaging that can be created for brand owners to enable products to have stand-out appeal on shelf.”
The ready meals were initially launched at the Monoprix retail chain and are now being distributed to other major supermarkets.
RPC Bebo Plastik led the six-month development project in which EUR 100,000 was invested. The dual-coloured trays consist of a multilayer PP/EVOH/PP structure to give the product an extended ambient shelf life of 12 months, and have been designed with a red exterior and black interior to further mimic the look of a casserole dish. The capacity of the trays is 350g, bigger than the market standard of 300g, so as to provide a larger, family-size portion.
Nicolas Grange, area sales manager for RPC Barrier Containers, commented: “The containers are a very good example of the innovative styles of plastic packaging that can be created for brand owners to enable products to have stand-out appeal on shelf.”
The ready meals were initially launched at the Monoprix retail chain and are now being distributed to other major supermarkets.
The trays give the product an ambient shelf life of 12 months (Photo: RPC) |
23.03.2015 Plasteurope.com [230735-0]
Published on 23.03.2015