RPC SUPERFOS
"Superlock" PP container selected for new fruit purée in Sweden
In launching its new fruit purée, Finnerödja found that "Superlock" matches its product's originality (Photo: RPC) |
An injection-moulded PP pot from packaging specialist RPC Superfos (Taastrup / Denmark; www.superfos.com) has been chosen by Swedish organic fruit and berry company Finnerödja (Olofstroem; www.finnerodja.se) for a new fruit purée. The product called Bara Bär – or Simply Berries – comprises berries and stewed apples with no additives or sugar.
As a completely new product on the Swedish market, Finnerödja said it was looking for packaging that sent a clear signal about originality. Following a recommendation from Swedish filler Trensums (Tingsryd; www.trensums.com), the company chose "Superlock".
Finnerödja’s market and sales representative, Frida Engström, explained: “The ‘Superlock’ pot with oxygen barrier protection appeared to be the obvious choice. We had a unique, new product to sell, so the packaging solution had to match this profile. The click-on screw lid pleases our customers. The easy opening and reclosure is ideal for people who want to boost a yogurt, make some porridge tastier or twist a smoothie with healthy berry purée.”
The "Superlock" pack with barrier protection has extremely low oxygen transmission rates meaning that most convenience products can remain on shelf at ambient temperatures for up to two years.
As a completely new product on the Swedish market, Finnerödja said it was looking for packaging that sent a clear signal about originality. Following a recommendation from Swedish filler Trensums (Tingsryd; www.trensums.com), the company chose "Superlock".
Finnerödja’s market and sales representative, Frida Engström, explained: “The ‘Superlock’ pot with oxygen barrier protection appeared to be the obvious choice. We had a unique, new product to sell, so the packaging solution had to match this profile. The click-on screw lid pleases our customers. The easy opening and reclosure is ideal for people who want to boost a yogurt, make some porridge tastier or twist a smoothie with healthy berry purée.”
The "Superlock" pack with barrier protection has extremely low oxygen transmission rates meaning that most convenience products can remain on shelf at ambient temperatures for up to two years.
02.04.2015 Plasteurope.com [230862-0]
Published on 02.04.2015