PLASTIC FANTASTIC
When bottles become music to the ears
It would be hard for bottle recyclers, whose product necessarily fetches less than the virgin material, not to be all ears when learning about the latest “in” product, developed by rapper Will.i.am in collaboration with Coca-Cola. Together, the two recently launched a new brand, “Ekocycle”, marketing and selling clothes and gear made of recycled products. Bottle recyclers especially should drink in the news that the new Ekocycle headphones, part of the "Beats" series developed by Dr. Dre, will be sold for USD 349. If only recyclers were paid as much for the scraps from the three plastic bottles that go into producing the trendy headgear…
24.08.2012 Plasteurope.com [223191-0]
Published on 24.08.2012
