Spanish ABS manufacturer Elix Polymers (Tarragona; www.elix-polymers.com) said it will centralise all its circular-economy activities under the new “E-Loop” brand name. The supplier said it made the transition towards a circular economy a pillar of its business strategy several years ago, and going forward E-Loop is to represent all circular innovations and solutions for a more sustainable business.

“E-Loop includes two strategic programmes of Elix Sustainable Portfolio Solutions: Circular Plastics and Responsible Innovation,” said Toni Prunera, the company’s head of business development and R&D. Elix Polymers said it is a member of several industry sustainability initiatives, including Styrenics Circular Solutions (see Plasteurope.com of 03.02.2020) and “Plast2bCleaned” (see Plasteurope.com of 13.11.2019).

The company noted that it will continue to develop a more sustainable product portfolio, with one stratagem focusing on increasing the amount of recycled material in its products. Elix added that it is working on several mechanically recycled products that will have the same level of functionality as virgin materials in final applications.