A hand-sculpted PET bottle has been developed by ScorCreative, the structural design studio co-located at Amcor Rigid Plastics’ (Abbotsford / Australia; www.amcor.com) R&D and innovation centre in Ann Arbor, Michigan / USA.

Amcor adapted several software systems from the gaming, animation, movie and automotive industries with its proprietary process applications. Different elements of each software programme were combined and given to ScorCreative senior designer, Greg Hurley, who created the bottle around a nautical theme.

The concept container, one of the first hand-sculpted PET liquor bottles to be developed, includes a cork closure, a neck finger hole, and an octopus etched around the shoulder. “This breakthrough design delivers etching and engraving that isn’t possible with traditional 3D modelling software. The concept bottle highlights Amcor’s drive to push the boundaries of PET and typical packaging constraints by utilising cutting-edge technology,” said Hurley.

ScorCreative said it will adapt any learnings from this design to create a commercial container that is not only eye-catching but functional. A key goal is adapting the 3D computer aided design (CAD) model to create the intricate detail through the blow moulding process.